Kenyans have once again proven their dominance in the digital space. According to a new survey by Global Web Index (GWI), Kenya has been ranked 4th globally for digital content consumption, outperforming some of the world’s biggest economies.
The survey reveals that a staggering 76.5% of Kenyan Internet users aged 16 and above pay for digital content each month. This includes subscriptions and purchases for movies, music, mobile apps, e-books, and other online services. Despite heavy digital taxes imposed on online services, Kenyans continue to spend heavily to access premium content.
Kenya’s impressive ranking places it ahead of major economies such as the United States, Germany, and Japan when it comes to digital content purchases. Analysts attribute this trend to the country’s tech-savvy youth population, widespread smartphone usage, and improved mobile money services, which have made digital transactions seamless.
This surge in digital content consumption also highlights Kenya’s growing role as a leader in Africa’s tech revolution. As the appetite for entertainment and education content grows, experts predict even higher digital spending in the coming years.
The GWI report is a strong indicator that Kenya’s digital economy is thriving despite challenges like taxation and fluctuating Internet costs. It’s clear that for many Kenyans, access to quality digital content is now seen as an essential part of daily life.
