In a stern announcement on Monday, February 5, 2024, the Tanzania Electric Supply Company (TANESCO) vehemently rebuked the recurring behavior of citizens complaining about power outages.
The company expressed its frustration with a poignant comparison, stating, “You’ve been in the dark for nine months in your mother’s womb, and we endure just ten hours of power cut! Stop the nonsense!”
The scolding message was delivered by the Communication and Public Relations Directorate of TANESCO, underlining the organization’s discontent with the persistent grievances from the public regarding electricity disruptions.
The statement not only conveyed disapproval but also sought to highlight what the company perceives as a disproportionate reaction to temporary power interruptions.
The analogy employed by TANESCO, drawing attention to the period of darkness experienced during fetal development, aimed to underscore the relative brevity of the power outages citizens are facing.
The choice of words, particularly “Stop the nonsense,” added a tone of exasperation, emphasizing the company’s desire for citizens to reconsider their complaints in light of what it deems as minimal inconvenience.
The issued statement falls under the purview of the Communication and Public Relations Directorate, signaling a strategic effort by TANESCO to directly address public sentiment and assert its perspective on the matter. This move reflects a proactive approach to managing public relations amid the ongoing challenges faced by the power supply company.
As the Tanzanian public grapples with intermittent power supply, TANESCO’s robust response indicates a shift from a purely technical discussion to a more assertive stance in managing public perception. The effectiveness of this communication strategy remains to be seen as the company endeavors to strike a balance between addressing consumer concerns and asserting its operational challenges.
“Monday, February 5, 2024 The Tanzania Electric Supply Company (TANESCO) strongly condemns the habit of citizens complaining about power outages. “You’ve been in the dark for nine months in your mother’s womb, and we endure just ten hours of power cut! Stop the nonsense!” says the Communication and Public Relations Directorate.” Issued by Communication and Public Relations Directorate read.
