Safaricom is facing a fresh wave of public outrage after quietly slashing data allocations in several of its most popular mobile bundles—effectively doubling the cost of internet for millions of Kenyans. The changes, which were not formally announced, were first spotted by customers on social media, particularly on X, where users expressed shock, frustration, and accusations of unfair pricing.
According to multiple user reports, Safaricom’s non-expiring data bundles have been hit hardest. For example, the widely used Sh51 bundle that previously offered 255MB now gives only 102MB, while the Sh100 bundle has dropped from 400MB to just 200MB. This represents a nearly 50% reduction in data without a corresponding price drop, a move many customers interpret as a silent price hike.
The sudden revision has raised concerns about transparency and consumer protection, especially at a time when Kenyans are grappling with rising living costs. Many online users questioned why Safaricom—a company that recently reported strong profits and maintains a dominant 60% market share—would implement such a move without warning or explanation.
Support teams responding to customer complaints confirmed that the adjustments affect no-expiry data bundles, including bonuses that many users relied on to stretch their internet spending. Some customers expressed disappointment that Safaricom’s legendary “expiry-free” bundles were no longer offering the value they once did.
The backlash grew as users began comparing Safaricom’s revised bundles to those offered by competitors. Airtel Kenya, Safaricom’s closest rival, was repeatedly cited in viral posts highlighting its significantly cheaper data. One example that gained traction is Airtel’s 300MB for just KSh20, a price that dramatically undercuts Safaricom’s revised offerings.
With the growing presence of Telkom Kenya and smaller operators, including MVNOs targeting budget-conscious consumers, analysts warn that Safaricom’s latest move could push frustrated customers to explore alternatives. Several Kenyans on X admitted they were now actively considering switching networks, especially for data-heavy activities like streaming, remote work, and online learning.
Still, Safaricom remains deeply embedded in the daily lives of most Kenyans due to the convenience of M-Pesa, its expansive coverage, and long-standing customer loyalty. Some users pointed out that while they disliked the new bundle prices, abandoning Safaricom entirely would be difficult because of how integrated the service is with payments and business transactions.
However, many Kenyans are now regularly checking *544# or the MySafaricom App to monitor sudden bundle changes, fearing more revisions could come without notice.
This story is based on trending discussions from X (formerly Twitter) and may continue to evolve as more users share their experiences and Safaricom responds—if at all.
